eBay, a very popular US-based e-commerce platform where you can sell items and place bids on certain items, have added a brand new AI based feature for iOS app users, a huge win for the shoppers.
The feature is branded as the ‘Shop the Look‘ and allows users to properly check outfit inspirations and shop for similar items through generative AI capabilities and even virtual try-on!
The company said the feature will be personalised based on the user’s on-platform behaviour and help them shop for particular looks and understand how different items complement each other. The feature is currently only available in the US and the UK.
eBay’s official statements
In a community post, eBay announced the new feature on Tuesday. “Shop the Look is an immersive carousel of looks, tailored to our customers’ shopping history, complete with interactive hotspots that reveal similar items and outfit inspirations.”
An iOS user currently in the US or the UK can open the app and find the Shop the Look carousel on the home page as well as the fashion landing page.
The feature also uses the ecommerce platform’s recommendation engine and suggests outfits in the carousel based on a user’s shopping r An algorithm further analyses this behaviour and identifies other outfits that they might like which is then shown in the carousel.
